It all begins with idea that silage matters. My goal is to help you achieve your goals. After working in the silage industry for over 20 years I have learned that there are more silage problems than most people will admit. In many cases, management-based solutions that have been discussed for years, simply are not being implemented. For example everyone seems to know that “we need to pack better” but it appears that very few people have learned how to put that in to practice. This is one of more than a dozen commonly overlooked and often misunderstood “management practices” that just are not getting implemented in the real world. Maybe your current approach just needs a coach! If you have gotten it right, congrats, you are in the top 5% of all producers on the planet. But if you are like the other 95%, you are losing money in your silage program and it can and should be fixed. Fixing silage problems immediately make farms money by reducing feed shrink. Feed costs are currently the number one cost of running a dairy and therefore fixing the problems has the greatest opportunity to bring immediately financial returns. These are huge areas of loss that can easily be over $100/cow/year and often go unnoticed.